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 “ZERO TO ONE: NOTES ON START UP, OR HOW TO BUILD THE FUTURE” Authors: PETER THIEL AND BLAKE MASTERS, Publication: 2014 “THE LEAN STARTUP” Author: ERIC RIES, Publication: 2011 THE FUTURE OF BUSINESS IS DIGITAL AND SUSTAINABLE. HERE’S WHY. SIX STEPS FOR WRITING A POWERFUL ELEVATOR PITCH     11 GREAT CUSTOMER SERVICE EXAMPLES (2022) WHY IS […]

   In the contemporary world, successful entrepreneurs can become models to follow, not only for their courage and determination, but also for their ability to create value for society and positively influence the lives of many people.      It is important to keep in mind that every hero is not born a hero, but

   Your personal disposition determines how you interact with people and the world around you, so this has a significant and far-reaching impact on your personal and professional life.    However, we must not think that for to be successful entrepreneurs, it is necessary to be extroverted people. Introverts can be, too. The important thing

   One of the most underrated skills in the field of entrepreneurship is empathy. It is defined as an ability,” soft skills”, which allows you to understand the emotions and needs of other people. Access to information from around the globe give us the opportunity to consider the needs, preference, habits of many different people;

    El miedo es un estado de ánimo que podemos experimentar a menudo, y en muchos campos diferentes, incluido el de la iniciativa empresarial. Una definición común del término "Miedo" indica: "Una emoción o pensamiento desagradable que tenemos cuando estamos asustados o preocupados por algo que ocurre o puede ocurrir".

   An important challenge that many entrepreneurs may encounter at the beginning of their work is the initial failures of the product or service provided. This was also the case of Jam Koum, the co-founder and CEO of “WhatsApp”, a free messaging and video calling app, used today by over 2 billion people in the

    According to the most common definitions of “Determination”, this term indicates: “the ability to continue trying to do something, although it is very difficult”.    Why is determination important in entrepreneurial activity? Self-realization and entrepreneurial success can be compared to a ladder, which takes you “up”, but to climb the steps, you need to